Lead UX & Product Designer
Crafting seamless, intuitive & empowering experiences. 15+ years creating user centered digital solutions that blend functionality with creativity.
Case Studies
AutoZone Z-net
Designing the systems that help AutoZoners serve customers with confidence. As Senior UX/UI Designer within AutoZone's Store Systems Pod, I led discovery, definition, design execution, validation, and developer collaboration for complex operational systems serving 8,000+ stores and reaching 120,000+ store, warehouse, and field employees, partnering with Product, Engineering, Store Operations, and UX Research.
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Centrae
Designing a scalable B2B growth platform from 0 to 1, including a design system built from roughly 28 foundational components. Led end-to-end product design for Centrae, alongside the Riverside Revenue Acceleration System built for The Riverside Company and additional SaaS products including an ESL platform for Asian markets. Governed the multi-platform design system and product architecture from discovery to execution.
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Illinois Casualty Company
Transforming an outdated insurance experience into a modern digital product, end to end, as a freelance contractor. Led UX audit, IA, sitemap, wireframes, visual design, style guide, and front-end development. Performance: 9 → 90. Accessibility: 78 → 96. Best Practices: 79 → 80. SEO: 83 → 92.
View Case Study15+ Years
in Practice
From graphic designer to senior UX/UI lead, with the throughline of evidence led design and clear systems.
Senior UX/UI Designer
- Lead UX/UI design for AutoZone's in store digital ecosystem, shaping experiences deployed across the company's retail footprint of 8,000+ stores and reaching 120,000+ store, warehouse, and field employees across the United States, Mexico, and Brazil.
- Partner cross functionally with product, engineering, and store operations to streamline workflows and deliver interfaces that are visually appealing, highly functional, and purpose driven for store staff.
- Design across a broader operational ecosystem, including store systems, warehouse management, and applications used by field and mobile teams, ensuring connected experiences across different operational environments.
- Establish cohesive visual guidelines and scalable interface patterns to ensure seamless interactions and brand consistency at enterprise scale.
- Own the end to end design process across the product lifecycle, from discovery, research, and problem definition through information architecture, interaction design, prototyping, and design system contributions.
User Experience / Product Designer
- Led end to end UX/product design for Centrae, Seagage's flagship SaaS platform helping private equity firms accelerate portfolio company revenue growth and valuation through GTM playbooks, sales enablement tools, and marketing resource hubs.
- Designed for the Riverside Revenue Acceleration System, a growth platform built specifically for The Riverside Company to support its portfolio companies' strategy execution.
- Contributed design work across several additional SaaS products, including an English as a second language learning platform, broadening design experience across e-learning and B2B growth verticals.
- Governed the multi platform design system and product architecture from discovery to execution, driving consistency, faster dev handoffs, and scalable UI deployment.
- Synthesized research and user data into actionable product roadmaps, balancing usability, business objectives, and monetization strategy.
Technical Account Manager LATAM
- Served as the primary strategic and technical point of contact for major enterprise accounts across the LATAM telecom sector, resolving complex experience challenges and unlocking expansion revenue through user centered, data informed strategy.
- Partnered primarily with client IT management, leads, managers, directors, and VPs with direct C-suite engagement on select accounts, bridging technical constraints and business objectives to drive account growth.
Creative Director
- Led cross functional design and product teams, a mix of FTEs, contractors, and vendors, executing strategic UX and digital positioning solutions aligned with client growth metrics.
- Directed complete product design life cycles from concept to launch, overseeing account strategy and team management.
Creative Director
- Directed creative strategy and digital product execution, aligning multi-disciplinary teams with stakeholder business goals.
UX/UI Web Designer – Senior Graphic Designer
- Designed multi platform digital experiences, establishing design systems, usability standards, and visual consistency to drive platform engagement.
Foundations
UI / UX Specialization
User Experience Research and Design Specialization
Graphic Communications Specialization
Graphic Design Bachelor's
Skills
Product & UX Strategy
End to End Product Design | UX Leadership & Management | Product Strategy & Roadmapping | Value Creation Strategy | Customer Journey Mapping | Discovery & User Research | Design Thinking | Information Architecture
Design Tools & Systems
Design Systems | Interaction Design | Usability Testing & Analytics | Wireframing & Advanced Prototyping | Cross-Functional Leadership | Stakeholder Alignment | Agile Development | Figma | HTML/CSS
AI & Innovation
Human AI Interaction Design | AI Powered Workflow Optimization | Prompt Engineering | Rapid AI Prototyping | Generative Ideation | Emerging Technologies Integration
Crafting seamless, intuitive & empowering experiences.
Lead UX & Product Designer with 15+ years of experience turning complex business and user problems into strategic, scalable digital products. I bring an end to end approach spanning product strategy, UX research, experience and interaction design, design systems, prototyping, and execution, bridging customer needs, business objectives, and technical constraints from discovery through delivery.
My experience spans enterprise and consumer products, operational systems, B2B growth platforms, and AI enabled experiences, including digital solutions supporting AutoZone's 8,000+ store network. I combine strategic thinking, strong visual design, front end knowledge, and an AI forward mindset to simplify complexity, accelerate innovation, and create intuitive experiences that deliver real user and business value.
Let's build the next chapter together
For Lead UX/UI or UX Manager opportunities, intros, or any project, the inbox is open.
lars.anderssonr@gmail.com